The Hunger Games. Very popular, those books, those movies. Made it very cool for girls to wield a bow and arrow. And now NERF (as in, "it's NERF or nothin'"), whose commercials have always been full of boys waging styrofoam battle with each other in various locations - parks, back gardens, woods etc. - have recognised the need for young ladies to run around all Jennifer Lawrencelike shooting their pals with soft missiles. But you've got to be able to distinguish a BOY'S bow-and-arrow NERF weapon from a GIRL'S bow-and-arrow NERF weapon. How to do that? First, give it a girly (but still tough) name. REBELLE. Ooooh, sounds cool, huh? Rebellious, even. But just in case you were still unsure as to which gender the REBELLE was aimed at, let's give it some girl type colours. Purple, eh? Yeah. Almost pink.
Definitely for girls.
Not cool, NERF. Not at all enlightened.