According to the Sport England "This Girl Can" website,
' This Girl Can is a national campaign developed by Sport England and a wide range of partnership organisations. It's a celebration of active women up and down the country who are doing their thing no matter how well they do it, how they look or even how red their face gets.'The ads are quite cleverly done, and consist of women of varying degrees of fitness and body types exercising and not giving a shit about what others think. A noble cause. Wonderful stuff. The ads are everywhere - in print, on bus shelters, on a dirty great banner outside the local gym, and even on the National Lottery scratchcard video screen.
The ads look like this...
I trust you'll agree, these ads are quite brilliant and are to be applauded. No argument there.
But I am a mischievous little bugger, and I decided to make my own responses to these ads, because that's just what I'm like. I am not taking away from the This Girl Can campaign in any way, shape or form. I am simply mucking about. So please enjoy the fruits of my labours.