Cloud 9 (LP)
When a new sub genre of music is invented, for want of a better term, it must be an exciting moment. To be at the helm of an LP that introduces that sub genre to the world, as producer Norman Whitfield was, must be incredible. Or at least, one would think so. Truth is, Whitfield was less than excited by Otis Williams' suggestion that the band venture into Sly and The Family Stone-like territory, saying that the sound was nothing more than 'a passing fancy' and that he didn't want to be 'bothered with that shit'.
Whitfield's mind was changed eventually, because by late '68 Whitfield was at the controls for the recording of Cloud Nine, an LP that spawned the hits "Run Away Child, Running Wild"and the title track, as well as a cover of "I Heard It Through The Grapevine" and the Gerry Goffin/Carole King-penned "Hey Girl". Psychedelic soul had been born, and would lead to further hits such as "Psychedelic Shack" and the classic "Papa Was A Rollin' Stone".