The Scent Of Doom

Over the years, ever since the idea of 'celebs' came about, celebs have been called upon to advertise products in return for a hefty paycheck. Whether it be Lucille Ball shilling cigarettes or Ted Williams hawking Moxie soda, the idea is not a new one. But the recent sharp rise in the amount of heavyweight actors plugging perfume is to me an abhorrent trend. Why is this, I hear you cry?

Because perfume ads have long been the most pretentious piles of unwatchable garbage, that's why. Little mini-movies that make no sense apparently is the best way to advertise things that have little or no intrinsic value other than that they smell nice (mostly). Blame Armani for that. Chuck in a Cate Blanchett, Ryan Reynolds or a Gerard Butler and suddenly the whole thing now has gravitas.







Chanel even have the cojones to refer to their Coco Mademoiselle ad as a 'film' purely because the damn thing is six times as long as a normal commercial and stars Keira Knightley. Still pretentious crap, though. And seriously? Keira does not ride a frickin' Segway, let alone a motorbike.




But the ads that annoy the shit out of me are the ones for J'adore by Dior starring Charlize Theron.

Charlize is a talented actress, famous for MONSTER  in which she looked nothing like herself playing serial murderer Aileen Wuornos.

Monster is a great movie in which Charlize gives a powerhouse performance. So I find it really hard to reconcile this...




with this...




and now, this....




In short, I've had enough of celebs endorsing perfume. I wish we could go back to the time when you didn't need an Armani/Herb Ritts mindset to make a fragrance ad. Let's go back to the good old days.