More Idiocy

So, more news from the world of chocolate. It seems that Kraft Foods (hereafter known as "The Minions Of Beelzebub"), despite the ink on their takeover deal with Cadbury's barely being dry, and despite their "hopes to keep open" the Keynsham plant, have now announced that the plant will close and production will shift to Poland, resulting in the loss of 400 or so jobs.

To be fair to the Minions, Cadbury's had planned to close the plant and had invested £100m in the new Polish site. But The Minions had raised hopes for these 400 workers, and barely six days later, said they only now realised how far gone the plans were and decided to go ahead with them.

I'm sorry, but if that's truly the case, then Irene Rosenfeld, head of the Minions, does not need to be in any bloody position of responsibility whatsoever. Head of a multinational giant and you don't know how far-reaching the closure plans are of the company you are about to buy? Puh-lease.

The plant had been part of Cadbury's since 1919, and before that it was owned by Fry Brothers. The plant makes Fry's Chocolate Cream, the Double Decker, Dairy Milk, Chocolate Buttons, Creme Eggs and Mini Eggs, Cadbury's Fudge, Chomp and the Crunchie. So now we'll have Polish Creme Eggs. That doesn't seem right to me.

At least there are plans in place to invest a bunch of money in the Bournville plant. If that goes, I'm giving up chocolate. Let's hope the Minions Of Beelzebub don't conveniently 'forget' or 'misplace' those plans. "Oh, we were not aware of anything of that nature when we bought the company..."